Of course if you really can’t imagine increasing your prices …

July 27, 2009

 … quit your current business and get into one where people don't argue over the price. Then you can charge a proper price for the value you offer, know it will be paid and live the life you deserve. 'Are there really such businesses?' I hear you ask. Yes. Become a Dentist. Or an Undertaker. [...]

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Want to earn more? Simple, let’s put prices up.

July 27, 2009

Most small businesses struggle with prices.  They rarely charge enough and grapple with themselves when I suggest a price increase would be a good move. 'If I increase my prices I might lose my current clients', they say.  Odds are that you won't (IF you're doing a good job or giving a great service) but [...]

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ASK People What They Want? Mmm, That Sounds Far Too Easy.

June 10, 2009

Just think about it this way … You're a Consumer. You're someone's Customer. You're someone's Client.  You have money. You have Needs, Wants, and Desires. That means you are a living, breathing, real time, one person Marketing Research Laboratory.  What happens to you probably happens to others. And what happens to others probably happens to [...]

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Mmm … now where were we?

May 19, 2009

Mmm … now where were we? Oh yes, I was going to offer you a series of '2 Minute Marketing Tips'. So here's No. 2 in what appears to have become a VERY occasional series. Stay in touch.  Don't let people forget you. Life is a moving parade. Whatever you're up to the rest of [...]

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Simple Things Please Simple Minds. That’s Why I Always Look So Happy.

October 12, 2007

Listen To “Simple Things Please Simple Minds” Life doesn’t have to be complicated.  And neither does your marketing.  That’s why I’m starting a series I call ’2 Minute Marketing Tips.’ On a frequent but irregular basis – you know it took me a long time to appreciate the correct usage of those two words – [...]

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You can now sign up …

October 12, 2007

Look to your right. No, not that far.  Just to the right of the page. Just below that Crimewatch picture of me – yes, it took me ages to digitally remove the number! – you’ll see a sign up box. If you want to be notified when more pearls of wisdom appear on this blog [...]

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Someone has been sweeping the Publisher’s floor … and just look what they found!

October 4, 2007

No matter what you say there’s always someone out to prove you a liar. Step forward David Lester. A few days ago I told you that Publishers tear out the most interesting pages of every business biography and discard them before publishing the glamorous and glossy bits. They tear out the pages that tell you [...]

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