The difference between PRICE and VALUE – and the secret word that links them

September 24, 2007

I love bookshops.  You knew I would, didn’t you?  After all I told you recently that I’m a life long learner. And what better place to acquire knowledge for the price of a Coffee – mine’s a Tall Skinny Latte if you’re offering – than a bookshop with a coffee shop attached. But today’s lesson [...]

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Show some respect please – A real live expert is in the building

September 22, 2007

If you’ve been here since the beginning of this blog you now realise that I’m constantly on the look out for good marketing information. Quality information of real tangible value for you and your business. I have a life long learning mentality.  I love to learn more – apparently that’s a characteristic of only 10% [...]

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You need to read this NOW.

September 22, 2007

Good morning We don’t have time to waste this morning.  You need to go and read this article right away.  Go now and then come back here when you’ve devoured every word: PERSONALITY, PASSION AND POINT-OF-VIEW OK, did you do it? Did you read this paragraph several times: "When we start our businesses, we tend [...]

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It NEVER goes without saying. Did you see the important word there? NEVER.

September 21, 2007

You’ll have to excuse me, I’m feeling a little sad today.  Maybe even a tad depressed. Now if you haven’t already clicked the ‘Back’ button you may be wondering why? Well I should be feeling fabulous.  I’ve just had a meeting with a woman who has a great concept for a new business that could [...]

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When the REAL experts speak it’s worth drawing up a chair to listen

August 24, 2007

Did you enjoy the Eben Pagan video I posted a few days ago?  There was a lot of great content wasn’t there? Today I have something for you to read.  Just as valuable and just as full of real income producing content for you. Go and read this now: THE SECRET OF THE MONKEY’S FIST [...]

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Real Life? It’s just like Marketing really.

August 23, 2007

The signs are great, but it didn’t start well. Today is going to be a beautiful day here in Edinburgh.  Blue skies, sunshine, and something that passes for heat in these parts. I woke early, and full of optimism for the day I was soon up and at the PC. Mistake Number One. When you’re [...]

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Is It Me? And how to make your Driving School ridiculously profitable.

August 18, 2007

Driving into Edinburgh yesterday afternoon to meet a friend I passed a Driving School. I won’t say which one.  Let’s spare their blushes.  All I’ll say is that I live in Leith and often drive up Great Junction Street.  I think that’s enough of a clue! Now marketing a Driving School is a tough business.  [...]

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